Privacy Policy for 45 Degrees South
Effective Date: November 1, 2024
At 45 Degrees South (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website, make a purchase, or engage with our services.
By using our website or services, you agree to the practices outlined in this Privacy Policy.
1. Information We Collect
We collect information to provide you with a better shopping experience and to ensure smooth transactions. The types of information we may collect include:
• Personal Information: When you create an account, place an order, or contact us, we may collect personal details such as your name, email address, mailing address, phone number, and payment information.
• Purchase Information: We collect details of your transactions with us, including items purchased, order history, and payment information.
• Device and Usage Data: We may collect information about your device, including your IP address, browser type, operating system, and browsing behavior on our website (e.g., pages visited, time spent on the site, etc.) through cookies and similar technologies.
• Marketing Data: We may collect information about your preferences, such as your interests and communications preferences, to tailor our marketing efforts to better serve you.
2. How We Use Your Information
We use your information for the following purposes:
• Order Fulfillment: To process, manage, and ship your orders, as well as to provide customer support and respond to your inquiries.
• Personalization: To customize your shopping experience, including product recommendations and promotions based on your preferences.
• Marketing Communications: To send you promotional emails, newsletters, and other marketing materials, with your consent, about our products, services, and offers.
• Improving Our Services: To analyze and improve our website’s performance, usability, and customer service.
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
3. How We Share Your Information
We may share your personal information in the following circumstances:
• Service Providers: We may share your information with third-party service providers who assist us with tasks such as payment processing, order fulfillment, shipping, and marketing.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information to comply with legal obligations, respond to legal processes, or protect our rights and interests.
• Consent: We may share your information with third parties when we have your explicit consent to do so.
4. Data Security
We take reasonable precautions to protect your personal information, including the use of encryption and secure servers. However, no data transmission or storage method is 100% secure, and we cannot guarantee the absolute security of your data.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website, analyze website usage, and serve personalized advertisements. You can manage your cookie preferences through your browser settings.
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
• Access and Correction: You have the right to access and update your personal information.
• Deletion: You may request that we delete your personal information, subject to certain exceptions.
• Opt-out: You can opt-out of receiving marketing communications by following the unsubscribe instructions in the emails or contacting us directly.
• Data Portability: You may request a copy of your personal information in a structured, commonly used format.
To exercise your rights, please contact us at [email protected].
7. Retention of Data
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you wish to delete your account or request that we no longer use your information, please contact us.
8. Children’s Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete that information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on our website and update the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
45 Degrees South
3620 Pelham Road, Suite 5-410, Greenville, SC 29615
Email: [email protected]